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The process of improving the visibility of a website or web page in search engine results pages (SERPs) through the use of organic, or unpaid, methods. This can include optimizing website content, structure, and on-page elements, as well as building backlinks from other websites.
The use of social media platforms to promote a business or brand. This can include creating and sharing engaging content, building relationships with followers, and running social media ads.
The creation of a visual identity for a business or product, including logo design, typography, color palettes, and imagery. Branding also encompasses the development of a brand’s messaging and positioning in the market.
A popular content management system (CMS) that allows users to create and manage websites without having to write code. WordPress is known for its ease of use and flexibility, making it a popular choice for both beginners and experienced web developers.
